What is it?
Vapes, pods, mods… all these devices are designed to do the same thing: heat up a liquid to produce an aerosol. Despite what the product name suggests, there is no water “vapor” in vaping.

The illusion
"It's just water vapour."

The reality
4x
…more likely to start smoking cigarettes if you vape.
90%
…of young people who vape do so with an e-liquid containing nicotine.
Nicotine
How much nicotine is in e-liquids?
While manufacturers give an indication, it’s impossible to actually know the exact nicotine concentration of e-liquids. Often, the list of ingredients in e-liquid is incomplete or inaccurate and cannot be considered reliable information.
How quickly can one become addicted?
Addiction can happen faster than you think. In Canada, one millilitre of e-liquid can contain up to 20 mg of nicotine. In a capsule, this amount translates to what’s found in around half a packet of cigarettes.
Is vaping a gateway to cigarettes?
Vaping quadruples your chances of becoming a cigarette smoker.