What is it?
An e-cigarette is an e-cigarette, regardless of how the product markets itself. Also called “vapes,” these products are distinguished from other nicotine products because they do not contain tobacco and heat a substance rather than burn it.


The illusion
"It's just water vapour."
The reality
3 to 7
When you vape, you increase the likelihood of becoming a smoker by 3 to 7 times.
90%
of young e-cigarette users vape nicotine.
Focus on nicotine
What does it do?
Nicotine addiction can be as strong as heroin and cocaine addiction. Nicotine concentration depends on the dosage in the vaping liquid—and sometimes liquids are dosed in an artisanal manner.
How long before I’m hooked?
It can happen faster than you think. In Canada, one millilitre of e-liquid can contain up to 66 mg of nicotine, or about 60 cigarettes. To help you gauge vaping intake, a pod contains between 0.7 mL and 2 mL of e-liquid.
How hard is it to quit?
It can take a lifetime to control nicotine addiction. That’s why it’s so important to remember that vaping increases your chances of becoming a cigarette smoker by 3 to 7 times.