What is it?

An e-cigarette is an e-cigarette, regardless of how the product markets itself. Also called “vapes,” these products are distinguished from other nicotine products because they do not contain tobacco and heat a substance rather than burn it.

The illusion

"It's just water vapour."

The reality

3 to 7

When you vape, you increase the likelihood of becoming a smoker by 3 to 7 times.


of young e-cigarette users vape nicotine.

Focus on nicotine

What does it do?

Nicotine addiction can be as strong as heroin and cocaine addiction. Nicotine concentration depends on the dosage in the vaping liquid—and sometimes liquids are dosed in an artisanal manner.

How long before I’m hooked?

It can happen faster than you think. In Canada, one millilitre of e-liquid can contain up to 66 mg of nicotine, or about 60 cigarettes. To help you gauge vaping intake, a pod contains between 0.7 mL and 2 mL of e-liquid.

How hard is it to quit?

It can take a lifetime to control nicotine addiction. That’s why it’s so important to remember that vaping increases your chances of becoming a cigarette smoker by 3 to 7 times.

The risks

Exposing your lungs to chemicals.

Inhaling a substance that has not yet been studied for its long-term health effects.

To fall victim to a deceptive industry.

Trousse éducative

Les enseignant.e.s d’éducation physique et les intervenant.e.s peuvent utiliser ce matériel pour aider les jeunes à développer les compétences reconnues dans le référent EKIP.

Pouvant simplement être projeté dans le gymnase de l’école, envoyé sous forme de devoirs, ou visionné dans un atelier d’intervention, le contenu de cette trousse pourra soutenir vos interventions.

Take a stand and drop the illusion!

Download our virtual stickers and join the movement that is taking a stand against the illusion that is being promoted by the vaping industry.


Share this site to a friend

Do you think that those around you need to be made aware of the dangers of vaping or do you want to invite a friend to take a stand with you? Share the link to this site.