Why do I do it?
Often, people vape to fit in (almost a third of secondary 4 and 5 students vape). Or perhaps you’re not adequately informed of its consequences (only 22% of vapers acknowledge the moderate or high health risks associated with consumption). And last but not least, don’t underestimate the power of big tobacco. The industry targets and manipulates young people with bright colours, attractive flavours, and a tech appeal.
The illusion
It’s the marketing
The reality
35%
35% of secondary 5 students have vaped in the past 30 days.
Focus on marketing strategies
Lifestyle promotion and marketing to minors is prohibited in Canada.
Lifestyle promotion and marketing to minors is prohibited in Canada.
Vaping ads
Despite a ban on nicotine ads, vaping products are often marketed to young people by social media influencers.
They’re engineered to catch your eye
Everything from product packaging to colours and flavours is expertly crafted to attract consumers like you.
The risks
Marketing manipulation
An attempt to fit in
Misinformation
Trousse éducative
Pouvant simplement être projeté dans le gymnase de l’école, envoyé sous forme de devoirs, ou visionné dans un atelier d’intervention, le contenu de cette trousse pourra soutenir vos interventions.
Take a stand and drop the illusion!
Download our virtual stickers and join the movement that is taking a stand against the illusion that is being promoted by the vaping industry.
