Why do I do it?
One-third of young people in secondary 4 and 5 vape. Many do it to fit in, while others simply fall for highly effective marketing strategies. The tobacco industry targets young people with cool, colourful tech and attractive flavours. Among young people who vape, only 22% acknowledge moderate or high risks from occasional use.
"I'm not being targeted."
35% …of secondary 5 students have vaped in the past 30 days.
While prohibited by law, marketing strategies aimed at teenagers have been developed to promote a cool, rebellious lifestyle that’s entirely manufactured.
Despite a ban on targeted advertising, the vaping industry exposes young people to their products via social media influencers. Vaping companies often pay these people discreetly to generate buzz and clicks.
It’s all part of the plan
Design, packaging, flavours, colours, models… everything is meticulously calibrated to appeal to young people.
Lack of information
Wanting to fit in
Manipulated by marketing