The illusion The illusion The illusion

"It's just water vapor."

The illusion

The reality The illusion The illusion

4x

…more likely to start smoking cigarettes if you vape.

90%

…of young people who vape do so with an e-liquid containing nicotine.

What is vaping?

What is vaping?

Vapes, pods, mods… all these devices are designed to do the same thing: heat up a liquid to produce an aerosol. Despite what the product name suggests, there is no water “vapor” in vaping products.

Nicotine

How much nicotine is in e-liquids?

While manufacturers give an indication, it’s impossible to actually know the exact nicotine concentration of e-liquids.

How quickly can one become addicted?

Addiction can happen faster than you think. In Canada, one millilitre of e-liquid can contain up to 20 mg of nicotine. In a capsule, this amount translates to what’s found in around half a packet of cigarettes.

Is vaping a gateway to cigarettes?

Vaping quadruples your chances of becoming a cigarette smoker.

The risks

Flavours target young people.

Inhaling toxic and carcinogenic chemicals.

Developing a nicotine addiction.

Find all the answers to your questions about vaping here.